◧ Partnerships & BD
Partnerships & BD is a Growth-phase founder capability in the SKILLOS registry (category: new). Cross-references: 4 frameworks, 4 key metrics, 5 templates, 2 case studies, 3 mastery signals. Substrate applicability: 197 countries × 60 verticals × 99 SKILLOS sectors.
🔧 Frameworks
- Partnership Tier Architecture (technology/channel/strategic)
- Integration Ecosystem Strategy
- Co-selling Motion Design
- Revenue Share Modeling
📊 Key Metrics
- Partner-sourced ARR % of total
- Partner-influenced pipeline (target 30%)
- Integration marketplace install rate
- Time-to-first-partner-revenue (<90 days)
📋 Templates
- Partner agreement framework
- Joint go-to-market plan
- Co-marketing content calendar
- Reseller margin model
- Technology partner evaluation scorecard
💡 Case Studies
IDC's Salesforce Economic Impact report found the AppExchange ecosystem generates $6.19 in partner revenue for every $1 Salesforce earns — the 7,000+ app marketplace became Salesforce's most durable competitive moat
Twilio's developer ecosystem grew to 10M+ registered accounts by 2022; partner-influenced revenue grew at 40% YoY — developer adoption compressed enterprise sales cycles from months to days
Partnerships without joint GTM plans fail 80% of the time. Before signing any partner agreement, get written commitment on: co-marketing budget, dedicated partner manager, and quarterly pipeline reviews.
🎯 You've mastered this when…
- Partners generating leads without your involvement
- Competitor partners approach you after competitive losses
- Integration installs growing faster than direct signups
Related skills in the Growth phase
Frequently asked about Partnerships & BD
What phase of the founder journey does Partnerships & BD belong to?
It is a Growth-phase skill in the SKILLOS registry. The seven phases are Foundation, Discovery, Capital, Build, Growth, Revenue, and Scale.
What are the most useful frameworks for Partnerships & BD?
The four canonical frameworks are: Partnership Tier Architecture (technology/channel/strategic); Integration Ecosystem Strategy; Co-selling Motion Design; Revenue Share Modeling.
How do I know when I have mastered Partnerships & BD?
Mastery signals include: Partners generating leads without your involvement; Competitor partners approach you after competitive losses; Integration installs growing faster than direct signups.
Which sectors does this skill apply to?
All 99 SKILLOS sectors — from AI & Machine Learning to Emerging Consumer Technology. The skill applies across every vertical in AJG's substrate of 197 countries and 60 commerce verticals.