⬕ Product
Product is a Build-phase founder capability in the SKILLOS registry (category: original). Cross-references: 4 frameworks, 4 key metrics, 4 templates, 2 case studies, 3 mastery signals. Substrate applicability: 197 countries × 60 verticals × 99 SKILLOS sectors.
🔧 Frameworks
- Kevin Yien (Square) PRD Template
- RICE Prioritization Scoring
- INVEST User Story Criteria
- Jobs-to-be-Done Framework
📊 Key Metrics
- Feature adoption rate (>40% of DAU)
- Time-to-first-value (benchmark vs. cohort)
- Bug-to-feature ratio in sprint
- Scope creep % per release
📋 Templates
- PRD template (problem, goals, non-goals, success metrics)
- RICE scoring spreadsheet
- Sprint retrospective format
- Competitive feature matrix
💡 Case Studies
Jan Koum's founding principle — no ads, no games, no gimmicks — was written into the company charter; WhatsApp reached 450M MAU with a 55-person team
Multiplayer browser-based design shipped in 2016 was a non-goal for every desktop competitor — it became the core wedge that drove Figma's ARR to $400M by 2022
Non-goals are as important as goals in a PRD. Every PRD should explicitly state what this release will NOT do. Scope creep kills projects; explicit non-goals prevent it.
🎯 You've mastered this when…
- Users discover features without onboarding prompts
- Power users request API access
- Feature requests cluster around a single workflow
Related skills in the Build phase
Frequently asked about Product
What phase of the founder journey does Product belong to?
It is a Build-phase skill in the SKILLOS registry. The seven phases are Foundation, Discovery, Capital, Build, Growth, Revenue, and Scale.
What are the most useful frameworks for Product?
The four canonical frameworks are: Kevin Yien (Square) PRD Template; RICE Prioritization Scoring; INVEST User Story Criteria; Jobs-to-be-Done Framework.
How do I know when I have mastered Product?
Mastery signals include: Users discover features without onboarding prompts; Power users request API access; Feature requests cluster around a single workflow.
Which sectors does this skill apply to?
All 99 SKILLOS sectors — from AI & Machine Learning to Emerging Consumer Technology. The skill applies across every vertical in AJG's substrate of 197 countries and 60 commerce verticals.