⟡ Growth & Analytics
Growth & Analytics is a Scale-phase founder capability in the SKILLOS registry (category: original). Cross-references: 4 frameworks, 4 key metrics, 5 templates, 2 case studies, 3 mastery signals. Substrate applicability: 197 countries × 60 verticals × 99 SKILLOS sectors.
🔧 Frameworks
- AARRR Pirate Metrics
- North Star Metric Selection
- A/B Testing with Sample Size Calc
- Cohort Retention Analysis
📊 Key Metrics
- North Star Metric growth WoW
- Retention curve flattening point
- A/B test statistical significance (p<0.05)
- Revenue per experiment
📋 Templates
- North Star definition worksheet
- A/B test design doc
- Retention cohort SQL template
- Weekly analytics review format
- Experiment backlog prioritization
💡 Case Studies
A DAU/MAU ratio above 60% was cited by early investors as the clearest evidence of genuine daily habit formation
Internal analysis identified that users who pinned to 5+ boards in their first week retained at 2x the rate — the entire onboarding flow was rebuilt around surfacing that single behaviour
A healthy retention curve flattens above zero — that's product-market fit in graph form. A curve that hits zero means you have a leaky bucket. Fix retention before acquisition.
🎯 You've mastered this when…
- Retention curve flattens at meaningful level (>20% D30)
- Feature experiment improves North Star without hurting guardrails
- Organic growth rate exceeds paid
Related skills in the Scale phase
Frequently asked about Growth & Analytics
What phase of the founder journey does Growth & Analytics belong to?
It is a Scale-phase skill in the SKILLOS registry. The seven phases are Foundation, Discovery, Capital, Build, Growth, Revenue, and Scale.
What are the most useful frameworks for Growth & Analytics?
The four canonical frameworks are: AARRR Pirate Metrics; North Star Metric Selection; A/B Testing with Sample Size Calc; Cohort Retention Analysis.
How do I know when I have mastered Growth & Analytics?
Mastery signals include: Retention curve flattens at meaningful level (>20% D30); Feature experiment improves North Star without hurting guardrails; Organic growth rate exceeds paid.
Which sectors does this skill apply to?
All 99 SKILLOS sectors — from AI & Machine Learning to Emerging Consumer Technology. The skill applies across every vertical in AJG's substrate of 197 countries and 60 commerce verticals.