Sectoral regulator landscapes — 66 verticals

For mid-market exporters and importers entering a new sector, consultants compiling sector reports for clients, founders evaluating adjacent-vertical opportunities, investors screening sector-rotation hypotheses, government trade-promotion officers researching outbound priorities, and the sector-curious sub-group of any of the above. The schema is built so all six audiences read the same hub differently — the exporter sees tariff first, the consultant sees data quality first, the founder sees entry barriers first.

They want a sector view that respects their decision context. Not "the textile industry is large and growing" but "Indian cotton textiles to Vietnam: 5% MFN duty, ASEAN-India FTA reduces to 3%, RCEP not yet operative for India, lead time 12-18 days via Chennai-HCMC, three corridor options ranked by cost." That paragraph is what the schema produces, repeated for every commercially relevant origin-destination-vertical triple.

When they have committed to entering a sector and are validating origin-destination-product-pathway combinations. Earlier in funnel they read sector overviews; later in funnel they engage trade lawyers. The verticals hub is the bridge artifact — analytical enough to support a real entry decision, accessible enough to read in one sitting.

Where they read it: 70 percent desktop because vertical research is a sit-down task that benefits from multi-tab comparison. The mobile design surfaces the headline tariff + lead-time numbers and pushes the deeper schema into expandable cards. We do not optimise the hub for thumb-zone navigation because the audience is overwhelmingly at a desk.

Because vertical research is poorly served. Industry association sites are membership-recruitment marketing. Government trade portals are authoritative but unreadable. Generic business-news sites are surface-level. The verticals hub sits in the empty middle: structured enough to be analytical, written enough to be readable, sourced enough to be defensible.

Which sub-lens dominates per audience: tariff for the exporter-importer, regulatory for the founder, logistics for the supply-chain manager, ecosystem-maturity for the investor, capital-intensity for the financier. The hub surfaces a "lens of the moment" hint based on the entry path — readers arriving via tariff search see tariff data first.

Whose decision-shape drives the hub layout: most often a small team rather than a single individual. The export-decision is a CFO-CEO conversation; the entry-decision is a CEO-board conversation. We render at two levels: an executive summary appropriate for a board pack and a deep-dive appropriate for the analyst building the pack.

How they navigate: enter via vertical search ("indian pharmaceutical exports vietnam"), drill into the sub-vertical (API vs finished dosage), pivot to corridor-detail, end at trade-body lookup. The funnel is wider than the cities funnel because vertical research has more legitimate exit-points (a corridor page, a country page, a trade body) but each exit deepens the session rather than ending it.