Product
Spices (pepper, cardamom, turmeric, ginger, coriander), Basmati and specialty rice, seafood (shrimp, cuttlefish, pomfret), tea and coffee, nuts (cashew, peanuts, sesame), organic produce, processed foods (ready meals, pickles, snacks). All require FSSAI, APEDA/MPEDA, and EU MRL compliance.
Price
Indian spices: typically 30–50% below alternative sources (Vietnam pepper, Guatemala cardamom). Basmati rice: premium-priced globally; India holds GI-protected global monopoly on authentic Basmati. Seafood: Indian shrimp 20–30% below Latin American alternatives. Commission: 2–7% FOB/CIF depending on commodity value and compliance complexity.
Place
India → EU: sea freight (refrigerated/reefer for seafood, dry for spices and rice) from JNPT/Chennai/Kochi to Rotterdam/Hamburg/Antwerp (18–26 days). Air freight for premium spices, Darjeeling tea samples, and first-container orders. Rotterdam is the primary EU food import hub (Netherlands Border Inspection Post).
Promotion
Anuga Cologne (October — world's largest food trade fair), SIAL Paris (October — biennial), Gulfood Dubai (February — Middle East + EU buyers present), BioFach Nuremberg (February — organic), Seafood Expo Global Brussels (April — global seafood trade). APEDA, SPICE BOARD India, Tea Board of India — export promotion bodies.
People
Vinod Kumar Jain — India-side supplier qualification, Kerala/Gujarat/Punjab network, APEDA/MPEDA compliance knowledge. Amit Jain — EU buyer qualification, RASFF monitoring, EU SPS regulatory intelligence, Rotterdam BIP process knowledge.
Process
Three P filter → FSSAI/APEDA/MPEDA registration verification → EU MRL test report review (last 3 lots) → RASFF history check → Mandate + NCNDA → EU food importer/distributor qualification → Sample and test report submission → Supply Agreement → First shipment → Commission.
Physical Evidence
FSSAI certificate, APEDA/MPEDA export certificate, EU MRL test report (NABL/EU-accredited lab), EU organic certificate (if applicable), phytosanitary certificate, health certificate (FSSAI-authorised), Traces NT pre-notification, commission invoice.
Partners
APEDA (Agricultural and Processed Food Products Export Development Authority), MPEDA (Marine Products Export Development Authority), Spice Board India, Tea Board India, NABL-accredited testing laboratories, EU BIPs, Traces NT system.
Performance
India-EU agro mandate target: 3–5 active mandates per year. Commission range: EUR 10,000–60,000/year (2–7% on annual supply EUR 200K–1M). Commodity mandates (spices, rice) have shorter cycles; seafood and processed food mandates have longer qualification periods (EU plant approval required for seafood).
Purpose
Connecting the world's most diverse agro-food production base with the world's most discerning and compliant food market — on terms that benefit both parties. Indian agro exporters gain EU market access; EU importers gain supply security, competitive pricing, and product diversity they cannot source domestically.