Product
Cut and polished diamonds (CPDs); gold, silver, and platinum jewellery; coloured gemstone jewellery; imitation/fashion jewellery; GI-certified handloom textiles (Kancheepuram silk, Pashmina, Banarasi brocade, Chanderi fabric); artisan crafts (Rajasthan woodwork, brassware, block prints); ethnic and tribal art pieces.
Price
Diamonds: Surat cutting and polishing cost 40–60% below Belgian/Israeli cutting. Gold jewellery: Indian making charges 30–50% below EU manufacturing. GI artisan products: 2–4× price premium available to EU premium buyers vs non-GI alternatives. Commission: 4–8% CIF/FOB, reflecting the luxury positioning and longer relationship-build vs commodity markets.
Place
India → EU: air freight (Mumbai/Chennai → Frankfurt/Amsterdam/Paris) for diamonds, jewellery, and high-value artisan products. Sea freight for heavier craft items (furniture, stonework). Antwerp is the global diamond hub — all CPD mandates route through Antwerp's diamond quarter. Milan and Paris are the primary destinations for luxury jewellery and artisan goods.
Promotion
Vicenzaoro (Vicenza, Italy — January/June — world's premier gold jewellery trade fair), Basel World (Basel, Switzerland — March — watches and jewellery), India International Jewellery Show (IIJS) Mumbai (August), Ambiente Frankfurt (February — artisan crafts and home décor), Maison & Objet Paris (January/September — design and décor). GJEPC (Gems and Jewellery Export Promotion Council) — India-side export body.
People
Vinod Kumar Jain — India-side supplier qualification, Mumbai/Surat/Jaipur network, GJEPC relationships, artisan craft network across Rajasthan, Tamil Nadu, and J&K. Amit Jain — EU buyer qualification, GI protection regulatory intelligence, EU customs valuation, luxury retail market intelligence.
Process
Three P filter → KP Certificate verification (for diamonds) → GI tag registration verification (ipindia.gov.in) → CITES screening → Mandate + NCNDA (candidate buyers for luxury mandates named before introduction — most sensitive category for circumvention) → EU luxury buyer qualification (luxury retailer, jewellery brand, interior design house, fashion buyer) → Sample shipment → Commission.
Physical Evidence
Kimberley Process Certificate (rough diamonds), GIA/IGI/HRD diamond grading certificate (CPDs), BIS hallmark certificate (gold jewellery), GI tag registration certificate (artisan products), CITES certificate (if applicable), customs valuation declaration, commission invoice.
Partners
GJEPC (Gems and Jewellery Export Promotion Council), Gem & Jewellery Skill Council of India, GIA India (Gemological Institute of America), BIS (Bureau of Indian Standards — hallmarking), Craft Council of India, EPCH (Export Promotion Council for Handicrafts) — India. Antwerp World Diamond Centre (AWDC), Vicenzaoro organiser — EU.
Performance
Target: 2–4 luxury goods mandates per year. Commission: EUR 15,000–80,000 per mandate per year (4–8% on EUR 300K–1M annual supply). Diamond mandates have shorter deal cycles (Surat-Antwerp is an established corridor); GI artisan product mandates require EU market development investment (typically 6–12 months from first introduction to first commercial order).
Purpose
India created the world's luxury textile tradition — silk, pashmina, handloom, block prints — before the concept of European luxury existed. The India-EU FTA and GI protection framework provide the legal and commercial infrastructure for Indian artisan excellence to command its rightful premium in the EU luxury market. Commission-only means neither the artisan nor the EU buyer bears cost until the first sale.