I. Brand Foundations & Frameworks
Module I: Brand Foundations & Frameworks is one of 9 modules in the Brand Strategy & Global Marketing Masterclass. It covers 8 topics. Taught by Amit Jain (PGDip Global Marketing, UK) with individual and corporate programs available.
Topics
- Brand Philosophy & Theory
- Brand Equity Models (Aaker, Keller, Kapferer)
- Brand Identity Prism
- Brand Archetypes & Personality
- Brand Architecture (Branded House, House of Brands, Endorsed, Sub-brands)
- Brand Positioning & Perceptual Mapping
- Brand Valuation Methods
- Consumer Psychology & Behavioral Science
- I. Brand Foundations & Frameworks
- II. Strategic Development & Research
- III. Brand Execution & Expression
- IV. E-Commerce & Digital Commerce
- V. Cross-Border & Global Expansion
- VI. Sourcing & Supply Chain
- VII. Startup & Agency Practice
- VIII. Professional Skills & Leadership
- IX. Knowledge Architecture & Lexicon
Frequently asked about Brand Foundations & Frameworks
How long is each module?
Individual and corporate programs are customised; duration varies from single-session orientation to multi-day deep dives.
Is there a certificate?
Yes — "Certificate on Completion" per the Brand Strategy & Global Marketing Masterclass program.
How many topics does this module cover?
This module covers 8 topics: Brand Philosophy & Theory; Brand Equity Models (Aaker, Keller, Kapferer); Brand Identity Prism; and 5 more.
Who teaches the masterclass?
Amit Jain — PGDip Global Marketing (UK), based in London. Orientation consultancy + individual + corporate programs. Contact +91 9888 1471 47 or enquiry@allfrontierglobal.com.