II. Strategic Development & Research
Module II: Strategic Development & Research is one of 9 modules in the Brand Strategy & Global Marketing Masterclass. It covers 9 topics. Taught by Amit Jain (PGDip Global Marketing, UK) with individual and corporate programs available.
Topics
- Primary & Secondary Research Methods
- Qualitative & Quantitative Techniques
- Market Sizing (TAM/SAM/SOM)
- Competitive Analysis & SWOT
- Consumer Insights & Jobs-to-be-Done
- Client Discovery & Creative Briefs
- Segmentation & Persona Development
- Customer Journey Mapping
- Category Design & Creation
- I. Brand Foundations & Frameworks
- II. Strategic Development & Research
- III. Brand Execution & Expression
- IV. E-Commerce & Digital Commerce
- V. Cross-Border & Global Expansion
- VI. Sourcing & Supply Chain
- VII. Startup & Agency Practice
- VIII. Professional Skills & Leadership
- IX. Knowledge Architecture & Lexicon
Frequently asked about Strategic Development & Research
How long is each module?
Individual and corporate programs are customised; duration varies from single-session orientation to multi-day deep dives.
Is there a certificate?
Yes — "Certificate on Completion" per the Brand Strategy & Global Marketing Masterclass program.
How many topics does this module cover?
This module covers 9 topics: Primary & Secondary Research Methods; Qualitative & Quantitative Techniques; Market Sizing (TAM/SAM/SOM); and 6 more.
Who teaches the masterclass?
Amit Jain — PGDip Global Marketing (UK), based in London. Orientation consultancy + individual + corporate programs. Contact +91 9888 1471 47 or enquiry@allfrontierglobal.com.