Search Engine Optimization is the terminology used for describing the efforts that go into a successful campaign where one attempts to bring into play the various search engine algorithms so as to display a given domain at the top of the rankings.
This is done with the aim of immediate visibility, and the resulting website traffic of prospective searchers, through on the spot searches.
This requires Graphic Design & Content Writing expertise and foremost an understated presence of mind along with budgeting knowledge. Basically, the creative ability to create catchy adverts/updates with optimum headlines and worthy descriptions, all within a set budget target.
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