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LEARNOS · Lexicon Term

Gap Analysis

Gap Analysis - A comparison between a brand's current market position and its desired position, identifying the specific actions needed to close the difference.

Adjacent lexicon terms: Flagship · Fmcg · Focus Group · Framework · Go To Market · Growth Loop · Guidelines · Heritage ·

Frequently asked about Gap Analysis

What does Gap Analysis mean in brand strategy?

A comparison between a brand's current market position and its desired position, identifying the specific actions needed to close the difference.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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