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Identity Prism

Identity Prism - Jean-Noel Kapferer's six-faceted model of brand identity -- physique, personality, culture, relationship, reflection, and self-image -- used to define a brand comprehensively.

Adjacent lexicon terms: Guidelines · Heritage · Hero Product · Hyperlocal · Imc · Influence Marketing · Innovation · Insight Mining ·

Frequently asked about Identity Prism

What does Identity Prism mean in brand strategy?

Jean-Noel Kapferer's six-faceted model of brand identity -- physique, personality, culture, relationship, reflection, and self-image -- used to define a brand comprehensively.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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→ Brand Identity Prism Kapferer→ Platform Business Models→ Customer Relationships Canvas→ Multi-Sided Platforms
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