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Outcome

Outcome - The actual real-world result or change a marketing initiative produces, as distinct from the output (e.g. ads run) that produced it.

Adjacent lexicon terms: Nomenclature · Nostalgia Marketing · Omnichannel · Ontology · Positioning · Premium · Perceptual Map · Personality ·

Frequently asked about Outcome

What does Outcome mean in brand strategy?

The actual real-world result or change a marketing initiative produces, as distinct from the output (e.g. ads run) that produced it.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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