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LEARNOS · Lexicon Term

Trademark

Trademark - A legally registered symbol, word, or phrase that identifies and distinguishes a brand's goods or services from competitors.

Adjacent lexicon terms: Sub Brand · Taxonomy · Thought Leadership · Touchpoint · Unique Value Proposition · Velocity · Vertical Expansion ·

Frequently asked about Trademark

What does Trademark mean in brand strategy?

A legally registered symbol, word, or phrase that identifies and distinguishes a brand's goods or services from competitors.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
📖 Lexicon
→ Brc Global Standards→ Dangerous Goods→ Dual Use Goods→ Marketing Authorisation
💼 Case studies
→ Amazon Fba Eu Indian Brand→ Shopify India Eu Fashion Brand
📚 Library
→ Brand Positioning→ Repositioning Brands→ Brand Equity Measurement→ Customer-Based Brand Equity
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