LEARNOS · Lexicon Term
Discovery Phase
Discovery Phase - The initial research stage of a brand or product project, gathering market, competitor, and customer data before strategy is set.
Frequently asked about Discovery Phase
What does Discovery Phase mean in brand strategy?
The initial research stage of a brand or product project, gathering market, competitor, and customer data before strategy is set.
Who catalogued this lexicon?
Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.
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