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LEARNOS · Lexicon Term

Customer Lifetime Value

Customer Lifetime Value - The total net revenue a business expects to earn from a customer over the entire span of the relationship, used to set acceptable acquisition spend.

Adjacent lexicon terms: Consumer Insight · Copywriting · Creative Brief · Customer Journey · Differentiation · Discovery Phase · Disruption · Distribution ·

Frequently asked about Customer Lifetime Value

What does Customer Lifetime Value mean in brand strategy?

The total net revenue a business expects to earn from a customer over the entire span of the relationship, used to set acceptable acquisition spend.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
📖 Lexicon
→ Brc Global Standards→ Marketing Authorisation→ Regional Value Content→ Transaction Value
💼 Case studies
→ Amazon Fba Eu Indian Brand→ Shopify India Eu Fashion Brand
📚 Library
→ LTV Customer Lifetime Value→ Customer Data Platforms→ Customer Relationships Canvas→ Revenue Synergies
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