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LEARNOS · Lexicon Term

Copywriting

Copywriting - The craft of writing persuasive text for advertising and marketing, balancing clarity, brand voice, and a call to action.

Adjacent lexicon terms: Churn Rate · Cognitive Bias · Consistency · Consumer Insight · Creative Brief · Customer Journey · Customer Lifetime Value · Differentiation ·

Frequently asked about Copywriting

What does Copywriting mean in brand strategy?

The craft of writing persuasive text for advertising and marketing, balancing clarity, brand voice, and a call to action.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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