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LEARNOS · Lexicon Term

Churn Rate

Churn Rate - The percentage of customers who stop using a product or service over a given period, a key health metric for subscription and recurring-revenue businesses.

Adjacent lexicon terms: Brand Voice · Buyer Persona · Category Design · Channel Mix · Cognitive Bias · Consistency · Consumer Insight · Copywriting ·

Frequently asked about Churn Rate

What does Churn Rate mean in brand strategy?

The percentage of customers who stop using a product or service over a given period, a key health metric for subscription and recurring-revenue businesses.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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