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Cognitive Bias

Cognitive Bias - A systematic pattern of deviation from rational judgment that marketers can account for, or sometimes leverage, in messaging and design.

Adjacent lexicon terms: Buyer Persona · Category Design · Channel Mix · Churn Rate · Consistency · Consumer Insight · Copywriting · Creative Brief ·

Frequently asked about Cognitive Bias

What does Cognitive Bias mean in brand strategy?

A systematic pattern of deviation from rational judgment that marketers can account for, or sometimes leverage, in messaging and design.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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