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LEARNOS · Lexicon Term

Ethnography

Ethnography - A qualitative research method involving direct observation of consumers in their natural environment to uncover behaviors they might not self-report.

Adjacent lexicon terms: Distribution · Emotional Branding · Endorsement · Equity Pyramid · Experience Design · Extension · Family Brand · Flagship ·

Frequently asked about Ethnography

What does Ethnography mean in brand strategy?

A qualitative research method involving direct observation of consumers in their natural environment to uncover behaviors they might not self-report.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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