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Family Brand

Family Brand - A branding strategy in which multiple related products are sold under a single shared brand name, sharing equity and marketing investment.

Adjacent lexicon terms: Equity Pyramid · Ethnography · Experience Design · Extension · Flagship · Fmcg · Focus Group · Framework ·

Frequently asked about Family Brand

What does Family Brand mean in brand strategy?

A branding strategy in which multiple related products are sold under a single shared brand name, sharing equity and marketing investment.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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