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LEARNOS · Lexicon Term

Extension

Extension - The use of an established brand name to enter a new product category, leveraging existing equity rather than building a new brand from scratch.

Adjacent lexicon terms: Endorsement · Equity Pyramid · Ethnography · Experience Design · Family Brand · Flagship · Fmcg · Focus Group ·

Frequently asked about Extension

What does Extension mean in brand strategy?

The use of an established brand name to enter a new product category, leveraging existing equity rather than building a new brand from scratch.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
📖 Lexicon
→ Brc Global Standards→ Digital Product Passport→ Gross Domestic Product→ Marketing Authorisation
💼 Case studies
→ Amazon Fba Eu Indian Brand→ Shopify India Eu Fashion Brand
✍ Blog
→ Eu Product Liability New Directive
📚 Library
→ Brand Equity Measurement→ Customer-Based Brand Equity→ Aaker Brand Equity→ Category Extension
Matches found by keyword relevance. If you want the full catalogue: Library · Lexicon · Tools · Blog.

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