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LEARNOS · Lexicon Term

Ip Protection

Ip Protection - The legal mechanisms -- trademarks, patents, copyrights -- that protect a brand's distinctive assets and innovations from imitation.

Adjacent lexicon terms: Innovation · Insight Mining · Integration · Intent Data · Jobs To Be Done · Kapferer Prism · Keller Model · Keystone Attribute ·

Frequently asked about Ip Protection

What does Ip Protection mean in brand strategy?

The legal mechanisms -- trademarks, patents, copyrights -- that protect a brand's distinctive assets and innovations from imitation.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
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→ Brand Positioning→ Repositioning Brands→ Brand Equity Measurement→ Customer-Based Brand Equity
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