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LEARNOS · Lexicon Term

Jobs To Be Done

Jobs To Be Done - A framework holding that customers 'hire' products to accomplish a specific functional or emotional job, shifting focus from product features to underlying need.

Adjacent lexicon terms: Insight Mining · Integration · Intent Data · Ip Protection · Kapferer Prism · Keller Model · Keystone Attribute · Kpi ·

Frequently asked about Jobs To Be Done

What does Jobs To Be Done mean in brand strategy?

A framework holding that customers 'hire' products to accomplish a specific functional or emotional job, shifting focus from product features to underlying need.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
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→ Product Specific Rules→ Brc Global Standards→ Digital Product Passport→ Gross Domestic Product
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→ Amazon Fba Eu Indian Brand→ Shopify India Eu Fashion Brand
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→ Eu Product Liability New Directive
📚 Library
→ Versioning Products→ Connected Products Model→ Focus Marketing→ Brand Positioning
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