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Keller Model

Keller Model - Kevin Lane Keller's Customer-Based Brand Equity model, structured as a pyramid moving from salience, through performance and imagery, to judgments, feelings, and ultimately resonance.

Adjacent lexicon terms: Intent Data · Ip Protection · Jobs To Be Done · Kapferer Prism · Keystone Attribute · Kpi · Launch Playbook · Legacy ·

Frequently asked about Keller Model

What does Keller Model mean in brand strategy?

Kevin Lane Keller's Customer-Based Brand Equity model, structured as a pyramid moving from salience, through performance and imagery, to judgments, feelings, and ultimately resonance.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
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📚 Library
→ Customer-Based Brand Equity→ Brand Equity Measurement→ Aaker Brand Equity→ Salience Model Stakeholders
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