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Storytelling

Storytelling - The use of narrative structure -- character, conflict, resolution -- to make a brand's message more memorable and emotionally engaging.

Adjacent lexicon terms: Scalability · Segmentation · Signature · Social Proof · Strategy Canvas · Sub Brand · Taxonomy · Thought Leadership ·

Frequently asked about Storytelling

What does Storytelling mean in brand strategy?

The use of narrative structure -- character, conflict, resolution -- to make a brand's message more memorable and emotionally engaging.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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