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LEARNOS · Lexicon Term

Social Proof

Social Proof - The psychological tendency to view a product as more credible or desirable based on evidence that other people use or endorse it.

Adjacent lexicon terms: Saliency · Scalability · Segmentation · Signature · Storytelling · Strategy Canvas · Sub Brand · Taxonomy ·

Frequently asked about Social Proof

What does Social Proof mean in brand strategy?

The psychological tendency to view a product as more credible or desirable based on evidence that other people use or endorse it.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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