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LEARNOS · Lexicon Term

Signature

Signature - A distinctive, consistently used element -- visual, verbal, or experiential -- that becomes uniquely associated with a brand.

Adjacent lexicon terms: Rollout · Saliency · Scalability · Segmentation · Social Proof · Storytelling · Strategy Canvas · Sub Brand ·

Frequently asked about Signature

What does Signature mean in brand strategy?

A distinctive, consistently used element -- visual, verbal, or experiential -- that becomes uniquely associated with a brand.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
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→ Brand Positioning→ Repositioning Brands→ Brand Equity Measurement→ Customer-Based Brand Equity
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