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LEARNOS · Lexicon Term

Saliency

Saliency - The degree to which a brand comes easily to mind in buying situations relevant to its category -- a core driver of market share.

Adjacent lexicon terms: Retention · Rebrand · Roi · Rollout · Scalability · Segmentation · Signature · Social Proof ·

Frequently asked about Saliency

What does Saliency mean in brand strategy?

The degree to which a brand comes easily to mind in buying situations relevant to its category -- a core driver of market share.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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→ Brand Positioning→ Category Positioning→ Repositioning Brands→ Brand Equity Measurement
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