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LEARNOS · Lexicon Term

Retention

Retention - The ability of a brand to keep existing customers actively engaged and purchasing over time, as opposed to constantly acquiring new ones.

Adjacent lexicon terms: Qualifying Criteria · Recall Metric · Reframe · Repositioning · Rebrand · Roi · Rollout · Saliency ·

Frequently asked about Retention

What does Retention mean in brand strategy?

The ability of a brand to keep existing customers actively engaged and purchasing over time, as opposed to constantly acquiring new ones.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
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→ Brc Global Standards→ Certificate Of Suitability→ Marketing Authorisation→ Product Liability
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→ Amazon Fba Eu Indian Brand→ Shopify India Eu Fashion Brand
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→ Eu Product Liability New Directive
📚 Library
→ GRI Global Reporting Initiative→ UN Global Compact→ Brand Positioning→ Repositioning Brands
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