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LEARNOS · Lexicon Term

Roi

Roi - Return on Investment -- the financial return generated by a marketing initiative relative to its cost, the most common measure of marketing accountability.

Adjacent lexicon terms: Reframe · Repositioning · Retention · Rebrand · Rollout · Saliency · Scalability · Segmentation ·

Frequently asked about Roi

What does Roi mean in brand strategy?

Return on Investment -- the financial return generated by a marketing initiative relative to its cost, the most common measure of marketing accountability.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
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→ Bilateral Investment Treaty→ Brc Global Standards→ Brownfield Investment→ Common External Tariff
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📚 Library
→ Brand Equity Measurement→ GRI Global Reporting Initiative→ Social Return on Investment SROI→ Brand Positioning
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