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LEARNOS · Lexicon Term

Repositioning

Repositioning - The deliberate process of changing a brand's market position, typically in response to shifting competition, customer needs, or strategic ambition.

Adjacent lexicon terms: Quantitative Research · Qualifying Criteria · Recall Metric · Reframe · Retention · Rebrand · Roi · Rollout ·

Frequently asked about Repositioning

What does Repositioning mean in brand strategy?

The deliberate process of changing a brand's market position, typically in response to shifting competition, customer needs, or strategic ambition.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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