LEARNOS · Lexicon Term
Repositioning
Repositioning - The deliberate process of changing a brand's market position, typically in response to shifting competition, customer needs, or strategic ambition.
Frequently asked about Repositioning
What does Repositioning mean in brand strategy?
The deliberate process of changing a brand's market position, typically in response to shifting competition, customer needs, or strategic ambition.
Who catalogued this lexicon?
Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.
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