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LEARNOS · Lexicon Term

Rollout

Rollout - The phased process of introducing a new product, campaign, or brand change across markets or channels.

Adjacent lexicon terms: Repositioning · Retention · Rebrand · Roi · Saliency · Scalability · Segmentation · Signature ·

Frequently asked about Rollout

What does Rollout mean in brand strategy?

The phased process of introducing a new product, campaign, or brand change across markets or channels.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

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