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A Gujarat-based processed food manufacturer (ready-to-cook Indian meal kits, packaged spice blends, dal) wanted to supply a major EU grocery retailer as an own-brand (private label) supplier. They had FSSAI certification and Indian market presence but no EU certifications. Lidl Deutschland was identified as the target buyer based on their active Indian food category expansion.
AJG facilitated engagement with Lidl' international food sourcing team through FICC (Federation of Indian Chambers) contacts. Lidl' requirements were mapped: BRCGS Global Standard for Food Safety (Grade A minimum), Sedex SMETA 4-pillar ethical audit, EU food labelling compliance for German market (German language, allergens, nutritional declaration), and lead time capability of 14 weeks ex-factory. BRCGS certification was achieved through audit by SGS India. SMETA audit conducted by LRQA. German labelling was redesigned with a Frankfurt-based food labelling consultant.
BRCGS Grade AA achieved at month 8. SMETA 4-pillar audit completed at month 9. Lidl Deutschland placed first trial order (12,000 units) at month 11. Trial performance was satisfactory. Annual Lidl Germany private label contract: EUR 1.8M. Lidl Austria and Lidl Netherlands subsequently added: combined annual volume EUR 3.4M.
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