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A Surat-based technical textiles manufacturer (geotextiles, agro-shade nets, construction membranes) had strong domestic market position. They identified a EUR 6M opportunity in Germany' construction sector but faced: no EN standard certification for their products, no CE marking, limited knowledge of German technical textile standards, and no German distribution relationship.
AJG conducted a product-by-product regulatory mapping. Construction membranes fell under the EU Construction Products Regulation (CPR) requiring Declaration of Performance (DoP) and CE marking. Geotextiles had EN 13249-13257 standards. Testing was arranged at a German DIN-certified laboratory (STFI — Saxon Textile Research Institute). A Hamburg-based technical textiles distributor was identified with existing relationships with German construction companies and architects. AJG facilitated the distributor introduction and commercial negotiation.
CE marking and DoP for construction membranes achieved at month 9. EN standard test certificates for geotextiles at month 7. Hamburg distributor commenced sales at month 10. Annual German revenue: EUR 5.8M by year 2. The distributor relationship opened introductions to Netherlands and Belgium construction markets.
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