Amazon EU FBA: The Complete Guide for Indian Sellers

Amazon EU marketplace covers 9 European countries including Germany (largest EU Amazon market), France, Italy, Spain, Netherlands, Poland, Sweden, Belgium, and Czech Republic. For Indian sellers, Amazon FBA EU provides an unprecedented opportunity: store inventory in one EU Amazon Fulfilment Centre and Amazon handles pan-EU Prime delivery, local-language customer service, and returns processing.

Prerequisites for Indian sellers on Amazon EU: (1) Amazon Seller Account: register at sellercentral-europe.amazon.com; (2) Business registration: Indian private limited company or LLP; (3) Product compliance: all products must comply with EU product safety regulations — CE marking where required, REACH compliance, EU-standard labelling; (4) VAT registration: required for all sellers storing inventory in EU FBA warehouses; (5) EORI number: required for EU customs import declarations.

The IOSS requirement: For goods imported into EU in consignments not exceeding EUR 150 — typical for direct-from-India consumer goods — IOSS registration is required. Under IOSS, VAT is collected at checkout by Amazon on your behalf and goods clear EU customs without paying VAT at the border. Without IOSS, EU consumers pay VAT plus handling fees at delivery — dramatically reducing conversion rates.

Product categories where Indian sellers can win: Indian handicrafts and home decor (differentiated, no EU equivalents), Ayurvedic and natural personal care (growing EU wellness market), Indian spices and food, yoga and wellness equipment, premium Indian textiles (organic cotton, block print), sustainable packaging, and B2B Indian components via Amazon Business.