LEARNOS · Lexicon Term
Aaker Model
Aaker Model - David Aaker's brand equity framework, built on five asset categories -- brand loyalty, awareness, perceived quality, brand associations, and proprietary assets like patents and trademarks -- that together determine a brand's value.
Frequently asked about Aaker Model
What does Aaker Model mean in brand strategy?
David Aaker's brand equity framework, built on five asset categories -- brand loyalty, awareness, perceived quality, brand associations, and proprietary assets like patents and trademarks -- that together determine a brand's value.
Who catalogued this lexicon?
Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.
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