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LEARNOS · Lexicon Term

Architecture

Architecture - Brand architecture defines how a company organizes and relates its portfolio of brands and sub-brands -- common models include branded house, house of brands, and endorsed brands.

Adjacent lexicon terms: Aaker Model · Acquisition Cost · Archetype · Architecture · Authenticity · Awareness · Behavioral Economics · Brand Equity ·

Frequently asked about Architecture

What does Architecture mean in brand strategy?

Brand architecture defines how a company organizes and relates its portfolio of brands and sub-brands -- common models include branded house, house of brands, and endorsed brands.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
📖 Lexicon
→ Brc Global Standards→ Common External Tariff→ Customs House Agent→ Marketing Authorisation
💼 Case studies
→ Amazon Fba Eu Indian Brand→ Chennai It Company Eu Blue Card→ Shopify India Eu Fashion Brand
📚 Library
→ Repositioning Brands→ Branded House→ House of Brands→ Platform Business Models
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