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LEARNOS · Lexicon Term

Acquisition Cost

Acquisition Cost - The total marketing and sales spend required to win one new customer, calculated by dividing total acquisition spend by the number of customers gained -- a core unit economics metric.

Adjacent lexicon terms: Aaker Model · Acquisition Cost · Archetype · Architecture · Archetype · Architecture · Authenticity · Awareness ·

Frequently asked about Acquisition Cost

What does Acquisition Cost mean in brand strategy?

The total marketing and sales spend required to win one new customer, calculated by dividing total acquisition spend by the number of customers gained -- a core unit economics metric.

Who catalogued this lexicon?

Amit Jain (PGDip Global Marketing, UK, London) within the AJG All Frontier Global Nexus platform.

Learn more — related across the site
📖 Lexicon
→ Brc Global Standards→ Marketing Authorisation
💼 Case studies
→ Amazon Fba Eu Indian Brand→ Shopify India Eu Fashion Brand
📚 Library
→ CAC Customer Acquisition Cost→ Customer-Based Brand Equity→ Brand Positioning→ Repositioning Brands
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