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A structured 9-module programme designed for exporters, entrepreneurs, and corporate teams building or scaling cross-border brands. Conducted by Amit Jain — PGDip Global Marketing, University of Essex (2024) — with 20+ years of multi-sector entrepreneurial experience across e-commerce, exports, health, and brand advisory.
Most brand strategy programmes are built for domestic market contexts. This one is not. Every module is filtered through the lens of cross-border commerce — what works for Indian brands entering EU markets, what European brands must adapt when entering India, and how founders structure brand and supply chain decisions simultaneously.
The programme draws on Amit Jain's academic grounding (University of Essex, 2024) and two decades of practical entrepreneurship across e-commerce, FMCG, health, and trade advisory — combined with the India–EU bilateral context that is the operational reality of Global Nexus's 30 verticals.
This is not a theoretical lecture series. It is an intensive, practical programme with a 100+ term brand strategy lexicon, case studies drawn from real India–EU brand launches, exercises using live market data, and templates you walk away with.
Indian export-ready founders · EU brand managers overseeing India sourcing strategy · Marketing leads at companies scaling internationally · Business development professionals building cross-border brand presence · Entrepreneurs preparing D2C brands for EU market entry
Each module is self-contained and can be taken individually or as part of the full programme sequence. Corporate teams often select 3–5 modules most relevant to their current stage of internationalisation.
One-on-one sessions with Amit Jain. Select the full 9-module sequence or individual modules most relevant to your current challenge. Ideal for founders, independent brand managers, and professionals seeking structured mentoring.
Delivered to teams of up to 20 participants. Modules customised to the specific industry, brand stage, and internationalisation agenda of the company. Ideal for FMCG, pharma, and engineering companies preparing EU market entry.
For companies that need depth in one specific area — e-commerce launch, FTA-integrated sourcing strategy, D2C brand launch for EU, or the full cross-border expansion module — we design and deliver a bespoke half-day programme.
For pricing, availability, and to discuss which format best suits your needs, contact Amit Jain directly. All programmes include a brief discovery call before commitment.
What distinguishes this masterclass from any generic brand programme is its integration with the operational reality of India–EU bilateral trade. Amit Jain is not only a brand strategist — he is an active principal in a 25-vertical trade and advisory operation, handling EU market entries, D2C brand launches, Amazon EU mandates, and FTA-informed go-to-market strategies for real clients.
Enriched with live FTA data from the India–EU agreement. Participants learn to read a tariff staging schedule, calculate landed cost savings, and build FTA benefit into pricing strategy.
Uses real supplier qualification frameworks from Global Nexus's 25-vertical operation. Participants build a bilateral sourcing brief for their specific product category.
Amazon EU launch content reflects Amit's direct experience managing India-origin seller accounts across DE, FR, IT, ES, NL. VAT, FBA, and compliance are taught from operational experience.
Pitch deck content draws on active D2 Entrepreneur Visa business planning — giving participants insight into how investor-grade narrative and regulatory business plans are constructed.
v207.1 cross-Crucible synthesis · Brand Strategy Masterclass
Brand strategy is structurally cross-Crucible — country-of-origin claim affects perceived quality (Singapore-Made vs Made-in-India vs Made-in-Germany positioning); IP registration jurisdiction (Madrid Protocol 116-state coverage vs national-only TM filings) determines defensibility; CMO + creative-team residency choice (London for B2C consumer brand · Singapore for ASEAN market · Mexico City for LatAm Hispanic market · Tel Aviv for D2C tech) shapes execution velocity; marketing-labour cost arbitrage (Budapest + Lisbon + Cape Town + Buenos Aires for studio-grade execution at 30-50% of London rates) frames campaign economics; tax-favourable IP holding (Ireland, Luxembourg, Netherlands historically; post-BEPS shift toward Switzerland + Singapore) closes the structural loop. The masterclass equips you with the framework. The Crucibles below decode where each decision lands canonically.
Sources: Interbrand Best Global Brands 2025 · Kantar BrandZ Most Valuable Global Brands 2025 · Brand Finance Global 500 2026 · WIPO Madrid System annual statistics 2025 · OECD BEPS reports 2024-25 (IP-holding company restructuring) · WPP + Omnicom + Publicis + Dentsu annual reports 2024-25 · Cannes Lions Festival 2025 results · Asia Brand Strategy Forum 2025 · India ABBY Awards 2025 · ASCI India advertising self-regulation reports
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