🧭 Attention economy, v2026
Marketing & Growth.
The shift from SEO to GEO, from clicks to zero-click, from paid media to community, and the playbooks for growth in an AI-mediated discovery landscape.
Generative Engine Optimisation (GEO)
🔥 BreakoutOptimising content for AI-generated answer engines (ChatGPT, Perplexity, Google AI Overviews, Claude) is becoming as distinct a discipline as SEO was in 2005. Content structure, citation patterns, and factual density matter more than keyword density.
1 source · updated 2026-04-26 →
Zero-Click Attribution Modelling
📈 RisingGoogle's AI Overviews, Reddit's answer-hoarding, and social platforms hosting content natively mean more searches end without a website visit. Marketing attribution must account for brand lift without click-through.
1 source · updated 2026-04-26 →
Community-Led Growth (CLG)
📈 RisingBranded Discord, Slack, Circle, and Mighty Networks communities are replacing paid social as primary customer acquisition and retention channels for SaaS, creators, and consumer brands.
1 source · updated 2026-04-26 →
AR Virtual Try-On for Retail
📈 RisingAR try-on — glasses, makeup, apparel, furniture, home decor — is converting at 2-3x vs standard product pages on major e-commerce platforms. Amazon, Shopify, and Warby Parker are baseline; 2026 is category-wide adoption year.
1 source · updated 2026-04-26 →
Creator Economy Maturation
➤ SteadyPlatform fees, algorithmic volatility, and burnout are pushing creators to owned channels (newsletters, memberships, direct payments). Beehiiv, Substack, and Patreon growing; TikTok Shop creator take-rates contested.
1 source · updated 2026-04-26 →
Influencer Marketing Disillusionment
📈 RisingROI on mega-influencer deals is being widely questioned. Brands pivoting to micro/nano-influencers (<100K followers) for 10-40x higher engagement and attributable conversion. The era of celebrity endorsement as growth hack is ending.
1 source · updated 2026-04-26 →