Bilateral trade · India ↔ EU What moves on this corridor.
India exports → EU
USD 3.5B marine and offshore exports — ship repairs, marine equipment, offshore fabrication, naval architecture services
Top India states: Kerala (Cochin), Gujarat (Surat, Alang), Maharashtra (Mumbai), Andhra Pradesh (Visakhapatnam), West Bengal (Kolkata)
Growth rate
+8% CAGR for Indian marine exports — ship recycling world #1 (Alang Gujarat), marine equipment growing
FTA duty impact
EU MFN: 0-3.7% on marine equipment. Shipbuilding : 0%. FTA: further marine services recognition and cabotage access.
Bilateral trade flow
India ↔ EU · the directions.
India to EU (Exports)
Ship repairs (Cochin, Mumbai dry docks), offshore platform fabrication (L&T, ABG), marine equipment (valves, pumps, anchors, chains), naval architecture and marine engineering services
EU to India (Imports)
EU vessel newbuilds, EU offshore technology (ABB, Wartsila, MAN B&W engines), EU navigation and safety systems
Sector risk framework
Risks · assessment · mitigation.
Risk
Assessment
Mitigation
Market access and regulatory compliance
Medium / Medium Engage EU-qualified compliance advisors and ensure all documentation meets destination market requirements.
Commission protection — relationship circumvention
Medium / High NCNDA signed before any principal details disclosed. Written introduction letter on day of first contact.
3 Ps · viability analysis
Possibility · probability · plausibility.
Possibility
Is this trade structurally viable?
Yes — India has competitive manufacturing and service capability in this sector with growing EU demand.
Probability
Will this specific mandate close?
Medium-High for principals with appropriate certifications and documentation.
Plausibility
Does the commercial logic hold?
Fully coherent. Indian cost competitiveness combined with quality capabilities creates a strong EU value proposition.
Marketing mix · 10P analysis
The vertical through a 10P lens.
Product
Ship repairs (Cochin, Mumbai dry docks), offshore platform fabrication (L&T, ABG), marine equipment
Price
Indian products and services typically 30-50% below EU equivalent cost.
Place
India manufacturing/service hubs to EU distribution and retail channels.
Promotion
Sector-specific trade fairs, industry associations, digital channels.
People
Vinod Kumar Jain (India desk) and Amit Jain (EU desk) — commission-only principals.
Process
Three P filter → documentation verification → principal introduction → trial order → commercial agreement.
Physical Evidence
Certifications, test reports, samples, reference customer letters.
Partners
Sector-specific export promotion councils, industry associations, EU trade bodies.
Performance
3-5% on contract value — marine mandates are large-value (USD 1M+ repair contracts) with long relationships
Purpose
Building sustainable India-EU trade relationships that benefit both principals on a commission-only basis.
Practitioner intelligence
What works · what doesn't.
✓ Success conditions
What works
✓
Ensuring all certifications and documentation are in order before approaching EU buyers.
✓
Starting with smaller trial orders to build confidence before scaling to larger volumes.
✓
Leveraging sector-specific trade fairs and industry networks for mandate origination.
✗ Failure modes
What doesn't work
✗
Approaching EU buyers without proper product certifications — EU buyers will not engage.
✗
Underpricing to win initial orders — unsustainable and damages long-term relationships.
Commission structure
How we get paid.
3-5% on contract value — marine mandates are large-value (USD 1M+ repair contracts) with long relationships
Deal type
Rate
Indicative value
Trial / First Order
4-6% of value
Smaller initial order to build relationship and quality confidence
Annual Supply Contract
3-5% annual value
Ongoing supply agreement — multi-year preferred
Sub-specialisations
Niches we operate in.
Niche
Marine & Offshore Core Mandates
Direct India-EU supply and buy mandates in this sector
Niche
Triangular Routes
India-UAE -EU or India-Singapore -EU multilateral routing opportunities
Active mandates · Marine & Offshore
What's open right now.
SELL
Indian manufacturer seeking EU buyer — certified, documented, price-competitive. Contact AJG for introduction.
→
BUY
EU buyer seeking India-origin supply in this sector. Commission-only introduction service.
→
Mandates anonymised. Introduced under NCNDA. Commission on completion.
Submit your mandate →
Context & outlook
How this sector is moving.
Historical context
How this sector evolved
◆
India has developed significant capability in this sector over the past three decades.
◆
EU-India bilateral trade in this sector has grown consistently at above-average rates.
◆
Increasing EU OEM and buyer interest in India as a reliable alternative to existing supply sources.
Future outlook 2025–2030
Where this is heading
▶
India-EU FTA will create new commercial opportunities in this sector.
▶
Growing EU interest in supply chain diversification benefits India's position.
▶
Digitalisation and sustainability requirements creating new Indian capabilities.
India ↔ EU FTA impact
Medium-High impact
FTA will improve market access and reduce regulatory barriers for this sector.
Applicable FTAs
Key markets
Country intelligence for this vertical.
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